Revenue management, hedonic pricing models and the effects of operational attributes

نویسندگان

  • Donald R. Bacon
  • Ali Besharat
  • H. G. Parsa
  • Scott J. Smith
چکیده

Utilising secondary data, the present study investigated the effect of operational attributes and product type (cuisine) on the price that consumers paid in restaurants. Contrary to the commonly held belief, food quality generally had the lowest impact on price. High-end restaurants differed

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تاریخ انتشار 2016